Product Marketing Manager

About Sedex

Sedex is a trusted partner for over 85,000 businesses worldwide, helping them create socially and environmentally sustainable supply chains. Through our platform's powerful data insights and expert guidance, we simplify the management, assessment, and reporting of sustainability performance.

Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable. Our Mission is To provide data-driven insights, accessible tools, and exceptional services that support businesses in improving environmental, social, and governance (ESG) performance and outcomes.

The role

We are seeking a Product Marketing Manager to join our dynamic Marketing department. In this role, you will be instrumental in driving go-to-market (GTM) strategies, defining product positioning, and leading product adoption efforts across key market segments. You’ll collaborate closely with Product, Sales, Customer Success, and Marketing teams to shape and execute Sedex’s product marketing strategy, delivering compelling messaging and positioning for our products in the market.

This role offers a unique opportunity to have a tangible impact on our mission of making global supply chains more sustainable while growing and owning key aspects of product marketing for an industry leader.

Key Responsibilities

As a Product Marketing Manager, you will:

Lead GTM Strategies:

• Support with the development and execute go-to-market strategies for new product launches and feature releases, ensuring alignment across all teams.
• Define and communicate product positioning, messaging, and competitive differentiation to drive product adoption and market impact.

Market & Customer Insights:

• Conduct in-depth market and customer research to refine product messaging and positioning.
• Gather and analyse customer feedback to guide marketing efforts and ensure products meet customer needs.

Create Impactful Marketing Collateral:

• Develop high-quality product marketing materials, including case studies, product brochures, presentations, blog content, and sales enablement tools.
• Ensure that all content aligns with product messaging, brand voice, and value propositions for target customer segments.

Cross-Functional Collaboration:

• Collaborate with Product, Sales, and Customer Success teams to align on product roadmap, features, and customer needs.
• Work with Sales teams to create and deliver tools and training that effectively communicate product value to customers.

Performance Analysis & Reporting:

• Track and analyse the performance of product marketing campaigns using key metrics, such as product adoption rates, customer engagement, and satisfaction levels.
• Generate insights and recommendations for continuous improvement in marketing strategy and execution.

Knowledge, Skills & Experience

• Proven experience in product marketing, including experience with go-to-market strategies and product positioning within a B2B setting.

• Strong market research and analytical skills, with the ability to draw actionable insights from customer and competitor data.

• Experience in creating compelling marketing content, including sales collateral, case studies, and presentations.

• Excellent cross-functional collaboration skills, with a track record of working closely with Product, Sales, and Customer Success teams.

• Effective communication skills, both written and verbal, with the ability to convey complex ideas simply and persuasively.

• Organisational skills to manage multiple projects, meet deadlines, and handle shifting priorities effectively.

• Familiarity with marketing and CRM tools (e.g., Hubspot, Salesforce) and a data-driven approach to performance tracking and optimization.

Our culture

At Sedex, our approach to business and culture is firmly rooted in our core values, which guide everything we do:

• Respect Each Other: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.
• Customer-Driven: We are passionate about delivering exceptional value to our customers. By listening to their needs, understanding their challenges, and continuously adapting our solutions, we aim to empower them to achieve their sustainability goals and drive positive change in their supply chains.
• Thinking Creatively: Innovation is at the heart of our work. We encourage creative problem-solving and embrace new ideas that challenge the status quo. This mindset allows us to continuously improve our products and services, offering fresh and effective solutions to complex sustainability and ethical sourcing issues.
• Take Ownership: We empower our team members to take responsibility for their actions and outcomes. Every person at Sedex is encouraged to own their work, make decisions with confidence, and contribute proactively to the success of the team and the business.
• Deliver Results: We are results-oriented and committed to delivering tangible, impactful outcomes for our customers, our business, and society at large.

Our goal is to cultivate a workplace culture where everyone can thrive and be their authentic selves. We prioritize respect and inclusivity, ensuring that all employees feel empowered to contribute, collaborate, and excel. We celebrate diversity in all its forms, recognizing that our strength lies in the variety of experiences, perspectives, and ideas that each individual brings to the table.

By embedding these values into our daily practices, we ensure that we not only meet our business objectives but also create a lasting, positive impact on our people, our customers, and the communities we serve.

Privacy Policy

Sedex is committed to protecting the privacy of its website users and members. Sedex uses any personal information you submit to us in accordance with this policy. The General Data Protection Regulation (GDPR) requires us to ensure that any personal information you provide us is processed fairly and lawfully. Sedex is the data controller in relation to any personal information you submit. Click here to view our privacy policy