Product Martech Manager

Manchester Area, United Kingdom

11/29/2024

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

Sitting within our wider Product division, Product Martech is made up of specialist teams focused on providing our expert digital marketers with the tools they need to deliver our commercial strategy in multiple geographies. This role will be focused on evolving our Martech capabilities, ensuring our Martech strategy and requirements are well understood, prioritized and delivered. This will be globally focused, and champion improvements for iGaming and Sports.

So, what will you be doing?

• Drive continuous improvement of Marketing capabilities, translating business strategy into Product Martech strategy.
• Be an expert in Martech Stack capabilities, providing insights to stakeholders on the Martech product landscape.
• Identify opportunities for product enhancement based on performance metrics.
• Conduct regular discovery with Marketing/Product Domains to uncover opportunities.
• Empower all marketing teams to translate their business requirements to actual deliveries by collaborating with product and development teams to get into relevant roadmaps.
• Develop compelling, evidence-based business cases for strategic initiatives.
• Own the vision board creation and NCR (New Candidate Review) process ensuring work gets delivered on time to budget and reflected in the Martech roadmap.
• Guide POs and Marketers in making informed future development decisions.
• Champion product quality and operational excellence in all delivery.
• Understand Martech industry trends, innovation and competitor activity.
  
  

And what are we looking for?

• Working knowledge of the Martech/Adtech landscape, so we can continue to develop our marketing capabilities.
• Experience of working within a Product delivery framework.
• Have great stakeholder management skills and be able to build key relationships within the business.
• Previous experience building product visions and converting those into a deliverable roadmap.
• Display an ability to present findings and discuss relevant talking points, with great communication skills.
• Show strong organisational skills and take pride in your attention to detail.
• Be able to navigate through all complexities to deliver best in class experiences to our customers.
  
  

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance
  
  

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.