Programmatic Account Manager, 3month FTC

Who Are We?

As one of T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

The Programmatic Account Manager brings clarity and insight to non-linear journeys through best in class Programmatic activation. There’s a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach and CPA targets.

The Programmatic Account Manager will be responsible for all digital buying and activation within DSPs, within direct line management into the client Account Director as they work closely to create innovative solutions to answer client challenges. With the opportunity to grow digital investment and optimise channel mix, the role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

The Programmatic Account Manager is responsible for managing a portfolio of RTB activity across both internal trade desks and external DSP partners. In addition to programmatic responsibilities, you will be expected to support your team in the strategic development of display solutions through recommending innovative programmatic solutions, such as new programmatic opportunities, new PMPs and formats. You will also liaise with senior stakeholders internally and technology providers, ensuring that all parties operate efficiently and integrate with one another.

As part of this role the Programmatic Account Manager will work with alongside our strategy team and utilise proprietary audience planning tools to look for actionable audience insights that can inform future creative and business decisions.

Responsibilities of Programmatic Account Manager:

• Management of all client-specific RTB activity
• Manage and co-ordinate team of direct reports to deliver multiple projects
• Ownership and production of programmatic implementation decisions on plan
• Recommendation of data and tech partners and outline the implementation strategy and activation tactics
• Media forecasting, planning, booking, and reconciling of digital campaigns
• Trafficking & implementation of campaigns
• Lead campaign reporting, analytics & recommendations – CPA, CPM or CPC metrics, monitoring KPI targets against actuals
• Develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.