Programmatic Account Manager

London, England, United Kingdom

11/7/2024

Account Manager, Programmatic

Job title: Account Manager, Programmatic

Group: Mindshare Worldwide

Client: Black Rock, Farrow & Ball

Reports to: Account Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Channel Solutions

Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.

The Role

A role exists within Mindshare Channel & Solutions within a growing Programmatic specialist team. We are looking for an experienced Programmatic Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic SEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report into the Programmatic Account Director. Working within the Programmatic team, they will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Programmatic campaigns across Multiple DSPs including DV360, Amazon, TTD and Xandr. You will be expected to champion the Mindshare Channel & Solutions best practice approach to delivering campaigns, multi-market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team

Essential Criteria

• Exceptional Programmatic experience and comprehensive knowledge of best practice
• Experience supporting, developing, and mentoring junior team members
• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
• An expert in developing and implementing audience strategies to optimise Programmatic campaigns
• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
• Proficient in using advance features available within the native and 3rd party Programmatic platforms DV360, TTD, Amazon, Xandr, Verizon etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Aware of how Programmatic can integrate with other digital and offline channels
• Able to devise a testing approach/roadmap delivering statistically significant results and insights
• Experience working with client leadership, developing day to day client relationships
• Analytically minded with very good attention to detail, able to identify trends in large data sets
  
  

Responsibilities

Delivering client performance

• Leading the planning, creation, and on-going management of Programmatic campaigns
• Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
• Creating and leading the execution of development and testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery
  
  

Raising our profile

• Playing an active role in team meetings and agency events
• Writing case studies of great work delivered by the team
• Volunteering to assist with new business pitches, and other cross-agency initiatives
  
  

Inspiring our people

• Collaborating with other digital teams within the Mindshare Channels & Solutions hub
• Delegating and managing workloads across the junior members of the team
• Contributing to and owning personal development plans
• Arranging/attending training to progress you and the team’s knowledge and capability
• Motivating junior team members to develop their knowledge of Programmatic best practices
• Supporting the educating of planning teams on the benefits and purpose of Programmatic
  
  

Driving our process

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
• The accurate management of budgets, adhering to the Mindshare finance process
• Taking responsibility for junior team members accurately following all aspects of Mindshare process
• Identifying opportunities for process improvement, and providing recommendations