Programmatic Manager

London, England, United Kingdom

12/19/2024

Programmatic Manager (Full Time, Permanent Position)

London (Hybrid)

Let's make the most of your talent

About Us

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

What You'll Be Doing

As a key member of the DLG Performance Marketing ‘engine room’ this role will plan, implement, measure and optimise programmatic marketing activities to deliver marginal ROI for the group. Using digital media channels and by leveraging the latest data driven marketing techniques, this role will partner with members of the marketing team and the wider Marketing Leadership Team, together with stakeholders from Business Units, to deliver effective Programmatic campaigns that help grow their P&Ls and drive value for DLG.

• Create, implement and optimise a Performance marketing, multi-channel media plan to deliver the Performance marketing and CRM growth strategies
• Represent the performance marketing team within Business Unit areas when needed, sharing plans, reporting on performance and optimisation and making recommendations for improved success
• Manage a budget of up to £3m to deliver maximum ROI across acquisition and CRM
• Work with external media agencies and content/production providers when needed to deliver relevant and often personalised content to improve campaign performance
• Work with Data Clean Room, data owners and DSPs to generate opportunities for high returning Programmatic campaigns
• Constantly learn and develop understanding of the Programmatic landscape as new partners, tech and data opportunities emerge
• In partnership with the Insight and Effectiveness team, ensure measurement frameworks, benchmarks and tagging is in place to continually improve performance of Programmatic campaigns
• Work alongside the Digital Teams to ensure Customer Journeys are aligned to maximise conversion
• Execute all campaigns in line with DLG’s risk appetite.
  
  

What We're Looking For

• Previous experience working with direct-to-customer brands delivering performance activities across Paid Social and Programmatic (performance display/video) platforms
• Strong knowledge in the Programmatic Industry and awareness of the evolving landscape
• Ability to work with internal stakeholders to translate strategies into Programmatic briefs and implementation plans
• Ability to drive data-driven analysis and insights to improve campaign effectiveness and value to the business, including advanced analytics to measure the impact of Programmatic media campaigns
• Excellent communicator with experience presenting strategies and plans to senior stakeholders
• Experience in working in a data driven marketing organisation and using martech (CDPs, DCRs, DSPs)
  
  

Hours: 35 hours

There’s no-one else like you. No-one with the exact same mix of strengths, quirks, skills and thoughts. That’s why you could belong here. As part of a team of brilliant individuals, in a place that empowers you to be the best you can be.

We’re proud of who we are, of what we do, and what every single one of us brings.

Join us. Help us keep innovating and putting customers at the heart of everything. To be an insurance company of the future. When we work together, we can all achieve great things. Inspiring, challenging, and supporting each other to aim higher.

Together we’re one of a kind.

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here

Benefits

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Our core benefits include:

• 9% employer contributed pension
• 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover
• Additional optional Health and Dental insurance
• Up to 10% bonus
• EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
• 25 days annual leave, increasing each year up to a maximum of 28
• Buy as you earn share scheme
• Employee discounts and cashback
• Plus many more!
  
  

Being yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.