Reader Revenues Analyst

About us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.

The role

The Independent is constantly evolving as a data-informed, diversified media business. A Reader Revenues Analyst – Commercial and Trading Performance is needed to support in the development and growth of The Independent’s Reader Revenues proposition.

This role will be focused specifically on growth of our respective reader revenue bases i.e. registered users, subscribers and contributors and maximising their value.

This includes everything from user behaviours, journeys and lifecycles to pricing, conversion rate optimisation, marketing effectiveness and life-time value (LTV). This role will support a variety of stakeholders across the business, primarily the Data, Marketing, Editorial, Product and Finance teams by providing high quality reporting and actionable insights and recommendations.

The team

The Independent Data & Marketing team supports the business in making data-informed decisions which help to grow revenues, drive profit and achieve company objectives.

The Data team members provide reader and newsroom analysis, reporting and insights for The Independent across a spectrum of stakeholders in the business. The Marketing team is responsible for defining how we attract, engage and retain our anonymous and known customer base, and for the implementation and delivery of marketing activities and tactics to achieve these goals. The wider team are also responsible for first party data acquisition, segmentation and monetisation together with insights for brand solution campaign optimisations. The team is also responsible for data privacy.

Diversity, Equity and Inclusion

• We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone
• We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

About you

Key responsibilities and accountabilities

• Interested in data and its applications
• Want to learn new applications and tools
• Interested in the media or the news
• Comfortable working across multiple business functions
• Highly motivated, results orientated
• Questioning and curious by nature, you will be comfortable with challenging the data and processes

Essential skills and experience

• Ownership of all core trading performance metrics. Acquisition, base and churn volumes, ARPU and overall revenue.
• Develop reports and analyses tracking all anonymous, registered and subscribed user activity. This will cover engagement with the elements of the site and content, marketing engagement and conversion funnel analysis.
• Build and deploy models and segmentations relating to the user lifecycle – acquire, grow, retain and win back as well as overall user LTV.

Our values – you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.

Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.

Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.