Retention Marketing Advisor

Basingstoke, England, United Kingdom

12/18/2024

Company Description/ Business Unit

Job Title: Retention Marketing Advisor

Location: Cardiff – Hybrid – Two Days In Office

Employment Type: Full-Time/ Permanent

Salary: Up-to £30,000 and Up-to 10% Bonus

Hours: Monday-Friday

AA Summary

Assuming The AA is just about roadside help? There’s more to us than meets the eye.

The AA is one of the UK’s most well-known and trusted brands. We provide a range of services to millions of customers, from roadside assistance, financial services to insurance and driving lessons. Our mission is to help keep Britain moving, and we’re looking for dedicated individuals to join our team. Are you ready to join?

This is the job

This is a perfect opportunity for someone who is passionate about marketing, eager to learn about retention, and excited to join a fantastic team that will enable you to develop and grow. As the Retention Marketing Advisor for AA Driving School, you will support the Marketing Manager in maximising customer lifetime value by driving retention and engagement across the entire customer lifecycle. You will champion all things loyalty and build retention campaigns that deliver an outstanding customer experience. You will work across both Driving School brands, AA and BSM, as well as three core customer groups: driving instructor trainees, learner drivers, and franchisees.

What will I be doing?

• Assist in creating and rolling out both internal and customer-facing marketing materials. Ensure all teams have cohesive and up-to-date information to better serve customers and deliver an exceptional customer experience. Some copywriting required (emails, headlines, etc.).
• Aid in planning and executing cohesive retention marketing activities throughout the year across the right channel mix, measuring effectiveness, and taking appropriate actions.
• Support and take ownership of the onboarding and in-life franchisee journey. Work closely with the Comms and Marketing Manager and other Group stakeholders to set a long-term plan, championing a best-in-class customer experience.
• Assist in executing the franchisee email strategy. Optimise customer journeys to deliver strong engagement and maximise Group cross-sell opportunities.
• Help develop a new franchise loyalty program.
• Assist in sourcing and executing partnership opportunities as part of proposition development to drive product value.
• Maintain a broad interest in the wider Driving School market and stay updated on the latest retention and loyalty trends and channels. Contribute to the annual competitive analysis and share key updates with the wider teams.
• Ensure all activities accurately represent and bring the brand to life. Support and leverage the wider Masterbrand strategy, championing Driving School as an integral part of the Group.
• Ensure all marketing activities comply with GDPR, Consumer Duty, and FCA regulations.
  
  

What do I need?

• Passionate about delivering the best customer experience with a customer-centric approach.
• Proficient in PowerPoint, Excel, and Word.
• Knowledgeable about retention marketing channels, including email, SMS, and emerging platforms.
• Skilled in analysing data and translating customer insights into retention activities.
• Keen eye for creating great customer experiences through impactful communication and engaging content.
• Bachelor-level degree (ideally in the fields of brand, marketing, or communications).
• Positive, can-do attitude.
• Able to use initiative and solve problems pragmatically.
• Collaborative working style.
• Strong organisational skills, capable of managing multiple projects and stakeholders comfortably.
  
  

Additional information

Benefits

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
  
  

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.