Segment Marketing Manager

Crewe, England, United Kingdom

12/20/2024

At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world. 

Reimagine What’s Possible 

Air Products is a world leading industrial gas company providing all sort of gases used in daily life. The Energy transition and Sustainability are key elements of our strategy. We manage projects in carbon capture and operate the world’s largest gasification projects. We invest in the production and distribution of green- and blue hydrogen and are developing a Hydrogen for mobility infrastructure by building and operating Hydrogen fuel stations.

With our 23,000 employees globally, we reimagine what’s possible. Our higher purpose is to bring people together to collaborate and innovate solutions to the world’s most significant energy and environmental challenges. We do this by putting safety first, making sure we all belong and matter having a diverse and inclusive environment and building tomorrow.

As we continue to grow, we have an exciting role available for an enthusiastic marketeer. As the Segment Marketing Manager will be responsible for one of our largest segments - Food & Beverage Manufacture, you will be able to ignite your creativity, whilst being able to use your analytical skills to identify and deliver profitable growth opportunities within a broad product management role. If you like working as part of a team, but you'd like to lead part of the business with a great degree of autonomy, this could be the ideal fit for you.

As The Segment Marketing Manager You Will

• Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their partners, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.
• Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.
• Use strong analytical and segmentation skills to tactically increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
• Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps.
• Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct customers with specific messages of the value, expertise and product quality that Air Products provide.
• Create and implement value-adding digital campaigns.
  
  

You will need;

• Proven experience in a B2B Marketing role.
• Experience with planning and execution of multiple omnichannel campaigns.
• Strategic problem solver with a solid business understanding.
• Ability to work at pace under pressure.
• Strong digital marketing skills.
• IT literate.
  
  

What’s in it for you!

As a strong global business, Air Products affords employees the opportunity and freedom to move between roles, countries, and specialisms to find the right career path for them.

We Offer

• Flexibility - we understand everyone has commitments outside of work and offer flexible work arrangements to help you manage all those commitments. Depending on your job or location, several options are available.
• Learning and development opportunities – providing resources and tools to help you realize your full potential.
• A competitive salary – that recognizes the experience, skills, and abilities you bring to the company.
• A committed approach to sustainability – giving you peace of mind that you are working for a business that cares deeply about the environment and has set related performance goals.
• A positive experience – from recruitment to onboarding, development, and retirement. You will know you belong and matter at every stage.
  
  

At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. Come and grow with us! In order to get back to you on your application in a compliant and fast and productive way – we look forward to receiving your details via the apply option on our website or job board this role is posted on.

We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future. 

At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.