Senior Account Manager

London Area, United Kingdom

12/21/2024

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role

This role presents a unique opportunity for a seasoned Account Manager looking to step up, engaging in one of the most integrated client-agency relationships in the UK and offering an immersive experience with the client's business.

The role sits within a team focused on supporting our automotive clients drive subscription revenue, through a blend of creative, CRM, strategy, data, and insights.

The Senior Account Manager has the key responsibility for the day-to-day execution of deliverables against our CRM scope of work. They will lead these workstreams with a can-do attitude from strategy development through to delivery, meeting the agencies standards and exceeding the Client expectations.

• We're looking for someone positive and collaborative, who loves working with others rather than in silo.
• They will have exceptional communication skills, capable of confidently engaging with senior stakeholders while infusing the team with a contagious energy.
• Managing the delivery of market-leading key campaigns, working collaboratively with creative teams to ensure that all assets are delivered on time and to the highest standard, across owned channels.
• The Senior Account Manager will be responsible for delivering CRM activity (email and in-app messaging) to European markets, ensuring compelling positioning and accurate delivery
• Responsible for coordinating the localisation of central assets across European markets in partnership with local agency contacts
  
  

Key Tasks

• Coordinate the delivery of regular CRM activities (primarily email & in app messaging) - strategy, copy, design and translation, working with a CRM team who will be responsible for the execution of messaging via cloud platforms (e.g. Salesforce)
• Working closely with strategy and data teams to create responses to client briefs and develop proactive, innovative and informed ideas, driven by data insights.
• Interfacing with the clients to agree on objectives, priorities, timelines, and delivering timely status reporting
• Management of execution against timelines
• Managing any partner relationships to ensure the delivery of assets for campaigns
• Closely collaborate with other related WPP agency teams (e.g. VML MAP)
  
  

Requirements

• Multi-channel campaign experience with evidenced past experience delivering CRM campaigns at scale
• Experience delivering campaigns to multiple European markets
• Strong analytical skills to make informed decisions based on data and insights.
• Excellent client delivery skills to embed a seamless client-agency relationship.
• Excellent team-building skills
• Experience with Salesforce platforms an advantage
  
  

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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