Senior Campaigns Manager

Our marketing communications team is central to ensuring our voice is strong in the market and the sales team is supported so our organic growth ambitions can be realised.

This pivotal role is our lead adviser campaigns specialist. Its purpose is to support the Head of Marketing Communications and ultimately the Marketing Director to plan, create and curate adviser focussed campaigns and communications, increase our standards, and drive and oversee delivery.

You’ll spend your time:

Leading on adviser facing content to help deliver the marketing strategy for the group.

• Oversee integrated marketing campaigns across channels and audiences, with a focus on helping advisers deliver good customer outcomes. Focus campaign results on lead generation, where possible.
• Ensure the sales team is supported resulting in incremental sales being delivered through marketing activity. Identify key target opportunities to test and implement new lead gen solutions. You’ll collaborate closely with sales to understand adviser needs and ensure marketing initiatives enhance lead generation, client acquisition, and retention efforts.
• Analyse channel usage and content consumption, feedback, and performance, employing a data-driven approach to drive enhancements and manage a future channel strategy and requirements.
• Your communication plans should be based on insight, refreshed regularly detailing agreed activity, costs and resources. Your plans should be socialised and agreed by stakeholders, and shared with appropriate audiences in a timely manner.
• You’ll own the Illuminate Technical channels, managing the forward plan, identifying internal and external experts and commissioning additional content from them.
• You’ll ensure we deliver marketing communications projects within agreed timescales and budgets, by establishing, briefing and project managing cross team effort as required (e.g. digital, PR, events) and overseeing any external resources (e.g. marketing agencies).
• Provide strong leadership to coach and mentor your team, creating a high-performance culture. You’ll focus on developing team members' skills, encouraging innovation, and driving accountability to meet ambitious marketing goals.
• You lead by example, promoting open communication, collaboration, and a results-oriented mindset. You ensure alignment with our business objectives by setting clear expectations, providing regular feedback, and offering growth opportunities that empower the team to excel in delivering impactful marketing campaigns.
• Last but by no means least, you’ll ensure everything produced adheres to our procedures, delivering within COBs rules as well as our own internal standards.

A bit about you:

We’d really like you to have/be:

• Proven track record in marketing campaigns and communications, or have had a similar role within the financial services industry.
• Self-driven with a keenness to learn and the ability to work in a fast-paced, developing team.
• In-depth knowledge of investment platforms, financial products, and services,
• Strong understanding of customer needs and behaviours in financial planning, with a customer-centric mindset.
• Skilled presenter with the ability to create presentations and explain complex material in a simple manner.
• A degree and / or relevant professional certifications are advantageous.
• Excellent communication and interpersonal skills to build relationships and collaborate effectively with internal and external stakeholders.
• Strategic thinking and problem-solving abilities to identify opportunities and design solutions for customers.
• Knowledge of regulatory requirements and compliance standards within the financial services industry.

You’ll think creatively and strategically and have strong analytical skills to produce reports and make recommendations to lead innovation in our communications channels. The ability to question and challenge existing processes and ideas is both fundamental and always welcomed.

You’ll have strong writing and editing skills, to deliver clear and concise messages to a variety of audiences. You’ll enjoy working with a creative mindset and think outside the box to transform complex information into visually engaging and effective communications.

Interpersonal skills are important attributes for this role, including the ability to negotiate, influence and collaborate.

You’ll be passionate about the work you deliver and understand the impact on the audiences you are communicating to.

Your fresh perspective, innovation and challenge to the team will be highly welcomed and your curiosity to learn will inspire others to continually evolve.

Adaptability and resilience are essential in this fast moving, changing environment.

A little about us

We’re the Nucleus Financial Platforms group and we help make retirement more rewarding. Here at Nucleus, people come first - whether it’s our colleagues, or the advisers and customers we support, we know that working in partnership and collaboration leads to the best outcomes. Together, we’ve shaped the platform to how it is today. We work hard, and we celebrate hard too.

Our ambition is to create a platform with a difference, putting the customer centre stage meant tearing up the rule book and starting from scratch. We’ve come a long way since then, but our mission remains just as focused. That’s why our culture, values, and social responsibility are things we keep at the top of our agenda – because we know they matter and have a big impact.

Our culture is one of the many things that sets us apart from the pack. We want to have an environment where our people feel that they can make a real difference, know they’ll be rewarded for their efforts and more importantly, enjoy themselves at work.

Are we a perfect match? Check out this video and find out!

Inclusion and diversity at Nucleus

As with most things in life, who cares, wins. We really care about inclusion.

For us it’s not a tick box exercise; inclusion and diversity are embedded in our culture and everything we do. It’s a commercial imperative. It isn’t about being PC. It’s about being future-relevant and durable. We owe it to ourselves and the industry to ensure we are playing our part in creating a fair, balanced and transparent financial services sector.

More diversity means broader experience, a wider set of perspectives and a better collective ability to problem-solve. And it means being more representative of customer groups, which supports areas such as product development.

At Nucleus, we offer a generous blend of benefits for the things that really matter to our people, including a non-contributory pension, bonus, enhanced parental leave, paid time off for emergencies, health and wellbeing initiatives and flexible working options.

If you’d like to find out more about us or the role, get in touch with Hannah in our People team.