Senior Digital Analyst

Edinburgh, Scotland, United Kingdom

1/6/2025

General information

Job Title: Senior Digital Analyst

Ref #: 9272

Location: Edinburgh

Department: BAR - Analytics & Customer Insight

Business Area: Analytics & Customer Insight

Working time: Full-Time

Date Published: 06-01-2025

Closing date: 24-01-2025

Serving our customers, communities, and planet a little better every day.

Salary - Up to £55,000 + annual bonus & benefits

Location – Edinburgh, Permanent

Office Attendance - Our roles are hybrid; however, you should be able to travel to our offices 2 days per week for this position.

Closing Date – Applications close Friday 24th January at 5pm

A bank with a little more heart

We’re looking for a Senior Digital Analyst to join our Digital Analytics team at Tesco Bank, part of Barclays Bank UK Plc. This exciting role will report to the Digital Analytics Manager and form part a team of Digital Analysts who work closely with Product Owners, UX Designers to analyse data, identify insights and opportunities to develop exceptional digital customer experiences that deliver customer and business value.

What You’ll Be Doing

• Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys.
• Reporting and visualisation: Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends. Use data visualisation tools to present complex data in an understandable and accessible manner.
• Performance optimisation: Identify opportunities for improving website performance, user experience, and conversion rates. Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements.
• Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives. Communicate findings and recommendations to non-technical stakeholders effectively.
  
  

We need you to have

• Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
• Strong communications skills, demonstrating an ability to communicate analysis and insights to a range of audiences across the business.
• A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
• Ability to prioritise and work in a fast-paced organisation, prioritising individual and team backlogs on activities that add most value.
• Experience working and debugging with a Tag Management solution.
  
  

And if you have any of these, even better

• Experience working with Maxymiser Testing and Optimisation, or another A/B and multivariate testing platform.
• Experience working in an agile change environment.
• Experience working with marketing technologies (Google, Meta etc.) and with HTML/CSS/JavaScript.
• Experience working with qualitive data tools (Medallia DXA etc.)
  
  

We don’t expect you to tick every box, and if you feel you hit most of the brief, it’s worth exploring to further develop your career here with us.

What’s In It For You

• Prepare for your retirement with our colleague pension scheme.
• Private Medical Insurance (WL2+) and virtual GP Service 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday (worth up to 2K). As an added perk, we’ll give you a second card to share with someone else.
• Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous paid paternity leave.
• A place to get on - take advantage of our ongoing learning opportunities and training, to help you achieve the job and career you want.
  
  

Everyone’s welcome

We want all our colleagues to always feel welcome and be themselves at Tesco Bank, part of Barclays Bank UK Plc. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.

How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Bank looks like, click apply to find out more!

Why Tesco Bank?

We’re also a little obsessed with the future. Your future. Our future. That’s why we take development seriously; we want to help you thrive and evolve in your career. Tesco Bank is a place to get on, all colleagues have access to LinkedIn Learning and Abstract, from day one.

It’s important to us that we make sure you’re supported by your team and colleague networks every day, celebrating when it matters and helping you to be the best version of yourself. The people make Tesco Bank, and we take pride in what we achieve together.

All that hard work? Come and see it turned into something real, usable, and important to customers’ and colleagues’ everyday lives. At Tesco Bank, our products make things a little better for everyone.