Senior Engagement Lead

Senior Engagement Lead

Circa £70,000 + benefits

Permanent

Full time (35 hours per week)

Remote (UK based)*

The role

As a Senior Engagement Lead, you will lead all UK regional engagement teams to drive growth in networks, communities and membership. You will deliver against UK Market Strategy, increasing CIPD reach, impact and voice by designing and delivering impactful engagement plans across various customer and stakeholder groups. You will build and develop a regional engagement model that enables us to deliver a consistent experience across key customer groups; providing a closer proximity to customer needs and insights across the UK.

*This role requires travel across the UK, with occasional trips to our London office.

What you’ll be doing

• Identifying opportunities and leading on the community and engagement activities by facilitating regional networks, forums and events.
• Innovating the regional engagement model and coordination with branches to enhance routes to market and identify commercial opportunities.
• Executing regional and local engagement strategy and plans that align to UK Market key priorities to engage, retain and grow membership and reach into the profession.
• Developing and implementing strategies to increase membership engagement and retention among targeted local education centres, exploring opportunities for student acquisition and engagement through collaborative initiatives with local branches.
• Developing a UK Student engagement plan that weaves through regional and local engagement to increase retention.
• Managing UK regional budget for community engagement, events and networking.
• Leading, managing and developing a high performing team. Developing a collaborative, customer first and growth mindset.
• Monitoring and analysing KPIs like network participation, product referrals and organisation referrals.
• Supporting delivery against commercial revenue targets; identifying income generation opportunities and driving membership growth.
• Acting as brand ambassador and champion the CIPD’s voice across all networks and stakeholder groups internally and externally.

What you’ll need to be successful

• Proven track record of stakeholder engagement and relationship management. Evidence of proactively developing partnerships and demonstrating excellent negotiation and relationship management capability.
• Exceptional people management and leadership experience; the ability to develop and nurture high performing teams, responding to customer needs.
• Proficiency in budget management and project management; ability to tightly control cost and spend, reporting regularly on budget against projects and activity.
• Robust understanding of UK market, the people profession and how CIPD can increase reach, impact and delivery across key customer groups.
• Experience of working in a cross-matrix organisation and leveraging teams to deliver a holistic customer experience.
• Commercially astute with experience of delivering against membership growth targets.
• Highly credible communicator with the ability to build profile, articulate complex concepts and engage audiences.
• An active network within the HR, people management and business communities.
• Engaging and energetic approach to influence others and act as a true ambassador.
• Strong organisational skills with the capability to deliver within tight deadlines and the capacity to manage the workload with conflicting demands, including the demands of a substantial volunteer network.

About us

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

The deadline for applications is on Friday 31 January 2025. If this role describes you and your career aspirations, click APPLY.

CIPD: valuing everyone as an individual. The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.