Senior Gaming Manager

Overview

The Premier League’s digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners.

This exciting role in our Digital Media department will support the ongoing growth and development of Fantasy Premier League (FPL) while expanding the Premier League’s portfolio of digital games.

This support will include working closely with relevant people across the business to identify opportunities across gaming genres and platforms, assess and integrate new partners, develop and launch products for key audiences in target markets, maintain FPL’s dominant market position and deliver continued growth in this vital area.

The right candidate will have an understanding of the Premier League’s current gaming portfolio, appreciate its role and wider significance to the Premier League, display strong commercial acumen and meticulous attention to detail, demonstrate awareness and knowledge of gaming trends and have a background in digital games development across multiple formats.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

This exciting role will become an important addition to the Digital Product, Data & Marketing team, which oversees all Premier League digital media products, including FPL and other digital games.

You will be expected to own and deliver the games strategy, contributing significantly to wider digital media objectives. You will be responsible for growing the userbase of the FPL games franchise – Classic, Draft and Challenge – alongside exploring different gaming opportunities that help the Premier League to reach and engage new audiences, while complementing existing partner products.

The role will involve, but is not limited to, the following duties:

• Oversee the team at FPL’s development partner ISM Fantasy Games to ensure high standards are upheld within the game and across outbound comms.
• Identify and evaluate new opportunities with ISM and digital partner Pulselive while seeking creative ways to improve the FPL experience.
• Support the Senior Digital Product Manager in the development of new FPL features and gaming products on owned platforms.
• Utilise an extensive contacts network and deep knowledge of the gaming landscape to explore and identify new gaming opportunities.
• Design and develop new gaming concepts to present internally to secure buy-in and budget before submitting detailed briefs to potential development partners.
• Identify gaming opportunities that help to convert fans on social media into known users on the Premier League’s owned platforms.
• Working closely with internal Research & Insights teams to understand opportunities and trends across the gaming landscape in key markets.
• Collaborate with the Digital & Creative team at Premier League Productions (PLP) to explore potential for integration of interactive features within gaming concepts and digital content across broadcast licensees’ output.
• Work with relevant internal departments to oversee the delivery of each ePremier League tournament.
• Establish excellent relationships within the Commercial team to capitalise on collaboration opportunities with partners such as EA, Football Manager and Rezzil.
• Liaise with the Business Development team to understand, explore and advise on areas of interest in the gaming sector with potential new partners.

Requirements for the role

• Significant experience of commissioning and developing digital games.
• Proven experience of managing game developers and a deep knowledge of the gaming landscape.
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively.
• Understanding of rights frameworks, copyright and their implications for creating games.
• Keen gamer and football fan with a solid knowledge of the Premier League’s structure and context in the industry.
• Knowledge of the fantasy sports genre, particularly FPL.
• A motivated, proactive and ambitious individual with exceptional communication skills.
• Collaborative and open-minded team player with the confidence to deal with senior internal and external figures.
• Excellent and adaptable writing ability and presenting skills.
• Meticulous attention to detail.

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm.

To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is 17 January 2025.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com