Senior Marketing Advisor (FTC)

London, England, United Kingdom

12/4/2024

About Baringa

We set out to build the world’s most trusted consulting firm – creating lasting impact for clients and pioneering a positive, people-first way of working. We work with everyone from FTSE 100 names to bright new start-ups, in every sector.

You’ll find us collaborating shoulder-to-shoulder with our clients, from the big picture right down to the detail: helping them define their strategy, deliver complex change, spot the right commercial opportunities, manage risk, or bring their purpose and sustainability goals to life. Our clients love how we get to know what makes their organisations tick – slotting seamlessly into their teams and being proudly geeky about solving their challenges.

As a Certified B Corporation®, we've proven that we've built social and environmental good into every bit of what we do.

We have hubs in Europe, the US, Asia and Australia, and we work all around the world - from a wind farm in Wyoming to a boardroom in Berlin. Find us wherever there's a challenge to be tackled and an impact to be made.

Our Marketing team are looking for an experienced Senior Marketing Advisor to join the team on a 12 month FTC.

We’re building a professional Marketing Function for the long term. The Marketing function at Baringa was reformed in 2021. And the closeknit team has made real progress in the past three years to build the marketing infrastructure at Baringa and professionalise our approach to Marketing.

Marketing at Baringa acts as an internal marketing agency for internal clients, working closely with partner sponsors and champions across Baringa. Together we design and deliver programmes to build awareness and generate interest, drive engagement with our clients and the endorsement of our advocates.

The marketing team work on diverse initiatives spanning brand, media relations, campaigns, digital marketing, sponsorships and advertising, client experience networks, corporate hospitality, alumni, client feedback (cNPS) and case studies.

What You Will Be Doing

This role works alongside our sectors and capabilities marketers (approx. 10 people) and the focus is on:

• Events: ensure consistent delivery of events (ranging from Microsoft Dynamics to catering), covering podcasts, webinars and in-person client events; and share best practice ideas and feedback on what’s working well
• Newsletters: our sectors and capabilities are at different stages of maturity and the role will own consistency, quality and reporting on our newsletters. This will involve owning the content development and delivery in market, supporting the launch of new newsletters as they come on stream, and shaping our general strategy here and agreeing it with stakeholders
• Social media: this role will ensure there is a consistent Baringa tone of voice and visual identity across all our industry / capability social media messaging; advising on the use of rich content and developing this where suitable; reviewing metrics with Digital team colleagues and advising on recommended changes in tactics, including on paid promotion
• Website: updates for sector and capability pages on baringa.com; in collaboration with the Digital team, regularly review search metrics and recommend next steps to enhance our campaign on-line presence.
• Working closely with the relevant Marketing sector and capabilities Marketing leads to support the creation and delivery of campaigns and other initiatives which build awareness and recommendation, through ownership of specific deliverables, carried out consistently and optimally.
• Support the continued development of Baringa’s Marketing function along the way, collaborating with Marketing team colleagues and the wider business to create a world-class Marketing function. This includes taking the lead on shaping how we market Marketing internally within the business.
  
  

This role reports directly into the Products & Services Marketing Senior Manager for pastoral care and into the Marketing team Business Partners for each of Baringa’s sectors and capabilities. Other interactions will be with Marketing team colleagues, colleagues in Baringa Enablement and stakeholders in the business.

Your Skills And Experience

• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales
• Marketing operations experience in a B2B environment , ideally working in professional services
• Expert relationship building and network creation – internally and with external parties
• Ability to work across all levels with impact, effectiveness and influence
• Proactive in pre-empting, identifying, resolving and escalating issues
• Professional, personable and people-focused
  
  

What a Career At Baringa Will Give You

Putting People First.

Benefits

Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:

• Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.
• Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.
• Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.
• Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.
• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.
  
  

Diversity and Inclusion.

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.

An award-winning workplace.

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.

Using business as a force for good.

At Baringa we believe that everyone creates a lasting impact when you put people - customers, employees, investors, suppliers, and society – first. Our B Corp™ certification shows that we’ve met and held ourselves accountable to high standards of social and environmental performance and transparency. Our award-winning people-first philosophy makes us distinctive - Be Kind. Be Curious. Be Great at Work.

We’re proud of our recent exploration of kindness and its role in business in our first-ever brand campaign: Economics of Kindness . You can see some additional recent impact work by clicking here .

Join us

All applications will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further .