Senior Product Manager- Personalisation

London, England, United Kingdom

12/13/2024

About Noli

Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we’re on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives. 

Your Role

At Noli, personalisation isn't just a feature; it's the core of our DNA. We're seeking a highly strategic and outcome-focused Senior Product Manager to lead our Personalisation pod. You'll be the architect of seamless, individualised experiences that transform how users discover and engage with beauty. This role sits at the intersection of cutting-edge technology, user-centric design, and data-driven optimisation, empowering you to significantly impact Noli's growth and success.

You'll lead the charge in deeply integrating personalised experiences within the e-commerce platform, leveraging the advanced recommendations from the Beauty Engine pod. Your focus will be laser-sharp: maximising key business metrics – CVR, AOV, and ultimately, net sales per session. You’ll ensure that every touchpoint, from product discovery to checkout, feels tailored and relevant. This expands beyond recommendations to encompass personalised promotions, curated site content, targeted CRM interactions, and more. This role does not include the development or optimisation of the recommendation engine itself; that responsibility resides with a dedicated team.

The ideal candidate will have a proven track record of building and scaling product strategies, strong leadership skills, and exceptional cross-functional collaboration abilities.

Key Responsibilities

• Ignite Engagement with Personalised Recommendations and experiences: Cultivate a deep understanding of user behaviour and preferences to maximise engagement with our personalised recommendations and features. Focus on building trust and excitement in our recommendation, encouraging users to interact, explore, and return for more.
• Maximise Revenue Through Personalisation: Own the bottom-line impact of personalisation. Your focus is relentlessly driving key business metrics, including net sales per session, customer lifetime value, and overall users’ engagement. Set ambitious targets, rally the team around these KPIs, and rigorously analyse data to identify optimisation opportunities. Continuously adapt strategies based on data-driven insights to maximise the financial impact of personalised experiences. Report regularly and proactively on KPI progress, showcasing the value of personalisation to the business.
• Shape the vision for Personalised Beauty at Noli: Define the strategic vision for personalisation at Noli, going beyond features to create truly individualised and curated experiences. Inspire the organisation with your innovative approach, translating your vision into a compelling roadmap that drives significant business impact and provide users amazing services that they become addicted. Be bold, think big, and shape the future of personalised beauty.
• Craft Seamless, High-Converting Journeys: Collaborate closely with the Beauty Engine and E-com pods to seamlessly integrate their cutting-edge recommendations and create a cohesive, high-converting and irresistible user experience. Optimise every touchpoint, from discovery to post-purchase, maximising conversion rates and cultivating customer loyalty.
• Unlock the Power of Decoding: Dramatically increase the number of decoded users (fully or partially) by strategically leveraging data, insights, and innovative tactics. Understand user intent, personalise their journey, and explore creative methods beyond the traditional quiz to capture preferences. Convert casual browsers into loyal, decoded customers, driving deeper engagement with personalised recommendations, promotions, and content, ultimately boosting net sales per session.
• Expand the Personalisation Horizon: Extend your strategic influence beyond product recommendations, envisioning personalised promotions, dynamic site content, tailored CRM communications, and more. Continuously explore new avenues for personalisation across the entire Noli ecosystem, driving innovation and maximising business impact through rigorous A/B testing and data analysis.
• Be the Data-Driven Champion:  Let data be your guide. Champion data-driven decision-making, leveraging insights to inform your product strategy, prioritise initiatives, and rigorously measure the impact of personalisation efforts. Partner closely with Beauty Engine pod to refine algorithms and push the boundaries of personalised experiences, constantly iterating and optimising for maximum impact.
  
  

Profile

We are seeking a highly strategic and entrepreneurial Senior Product Manager with a proven track record of building and scaling personalised experiences in a fast-paced, high-growth environment. You are a data-driven leader who thrives in collaborative settings and possesses a strong product vision.

Experience & Skills

• 6+ years of product management experience in start-up or scale-up, with a significant focus on personalisation in e-commerce or consumer-facing technology.
• Demonstrated success in defining and executing product strategies that drive significant business impact, particularly in increasing conversion rates, AOV, and CLTV.
• Proven experience leading and mentoring product teams, running agile delivery teams of designers, engineers and data scientists, and successfully managing the backlog
• Exceptional analytical, data interpretation skills and experience with A/B testing and user research, with the ability to extract actionable insights from complex data sets and translate them into data-driven product decisions.
  
  

Qualities & Competencies

• Outcome-Oriented & Strategic: Skilled at balancing short-term experiments with a long-term strategic vision; laser-focused on achieving measurable results rather than delivering feature volume.
• Strong Collaborator & Clear Communicator: Able to synthesise complex data into actionable insights and rally cross-functional teams around a cohesive vision.
• Empathetic & User-Centric: Demonstrates deep user empathy, translating insights into meaningful product improvements that directly address user pain points.
• Adaptable & Growth-Minded: Comfortable with ambiguity and rapid change, continuously learning and iterating to stay responsive to new insights.
  
  

About our Noli culture: 

At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry. 

• Founded for the People: We put our users at the centre of everything. We constantly learn from them, challenge biases, and adapt our products to meet their unique needs. 
• Boundlessly Ambitious: We believe in limitless potential. Our team sets high expectations and pushes boundaries to achieve great things. 
• Relentlessly Curious: The beauty industry is always evolving, and so are we. We embrace new technologies and stay connected to the latest trends to keep us ahead of the curve. 
• Positively Glowing: We’re passionate about inspiring each other and bringing light to the beauty world. Our energy is contagious, and it fuels our creativity. 
• Empowered: We empower doers with radical ownership. We eliminate stagnation and encourage innovation by giving our team the freedom to experiment and create. 
• Unique & United: We celebrate diversity in all its forms. We value different perspectives, foster mutual care, and strive to be better, together. 
  
  

Join us at Noli and help us redefine the beauty experience!