Senior Programmatic Account Manager

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We are looking for an experienced, highly intelligent, culturally sensitive and creative thinking Programmatic professional with agency background who is passionate about digital marketing, and in particular Programmatic.

Croud’s award-winning Programmatic team works with some of the world’s leading brands, optimising their digital campaigns across, through skillfully managing and purchasing media at scale.

You will be responsible for the effective planning and execution of our client’s Programmatic activity, alongside other digital marketing channels, in order to drive annual business objectives.

The overall purpose of this role is to drive Programmatic performance through the day-to-day management and effective implementation of client’s Programmatic strategy, with support of a team of Programmatic specialists. The role will require strategic input to define ways of working to drive greater efficiencies in how the team operates, as well as increase the delivery of our performance campaigns. You will play a vital part in defining and supporting Programmatic best practice through working closely with the Croud Network.

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

RESPONSIBILITIES

• Work with the team to deliver day-to-day implementation, accurate reporting and effective measurement of Programmatic campaigns across key clients within the channel team
• Play an active role in defining Programmatic best practice and scalable processes, staying up to date with new market tools and Programmatic opportunities, which would support client strategy or Croud’s product offering, and share with the wider team
• Utilise and become an agency leader with tools such as DV360, Amazon DSP, The Trade Desk, Campaign Manager 360, Google Analytics and others
• Work closely with a range of our trusted partners to support and enhance our Programmatic campaigns, as well as becoming an integral part of onboarding and developing partner relationships
• Provide campaign reporting and measurement of the effectiveness of campaigns and ensure all deliverables are delivered on time and accurately
• Share learnings with the wider Programmatic, Paid Social, PPC and Analytics teams to drive performance and efficiencies
• Provide direction and guidance to Programmatic Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
• Direct line manage a team of Programmatic Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), and mentor new team members to become operational in their roles quickly and efficiently
• Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
• Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
• Contribute to the new business process and oversee the management of sales support delivery from the team as required / requested by the sales team

PERSON SPECIFICATION

• 2+ years experience in Programmatic management including but not limited to hands-on experience with platforms such as DV360, The Trade Desk, Amazon DSP across display and video formats
• Experience in planning Programmatic campaigns
• Strong knowledge of Programmatic measurement techniques and experience in measurement platforms
• Degree level education or relevant equivalent experience
• Demonstrable in-depth experience in Digital Marketing
• Demonstrable in-depth experience in Programmatic advertising
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Exceptional client service skills
• Highly organised and an ability to multitask
• Impeccable attention to detail
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• Proven time management skills
• Clear passion for digital marketing and programmatic media

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Private Medical Insurance
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact