Social Media Analyst

Closing Date: 6th January

Location: Nottingham

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

About the role:

Welcome to the Boots Social Media team – an exciting team at the heart of Boots UK’s growth plans. We’re focussing on ensuring that we have a best-in-class team to know our audience inside out, to keep our fingers on the pulse with social media trends and to continue to drive growth.

As a Social Media Analyst, you will be responsible for analysing and optimising the Boots UK social media presence across our social media estates, particularly Instagram, TikTok and Facebook. You will track performance metrics, assess trends and provide insights that will help to guide our content strategy to enhance our brand performance.

Key Responsibilities:

• Track and report on organic social media performance metrics, including engagement, reach, clicks, conversions, and growth

• Provide regular performance reports to stakeholders with actionable insights and recommendations

• Analyse audience behaviour and content performance trends across platforms, with a particular focus on Instagram, TikTok and Facebook

• Monitor industry trends, competitor performance, and emerging social media platform updates to identify opportunities for improvement and growth

• Provide insights to the Social Media Manager to aid strategic planning and decision

• Monitor and evaluate the success of all organic social media activity, from day to day posts to elongated campaigns

• Collaborate with the creative team to adjust and refine social media plans based on analytical findings

• Identify audience segments and demographics, providing insights into content preferences and engagement patterns – depending on the platform, working hand in hand with our internal insights team to understand our different customers

• Conduct competitive analysis to identify gaps in the market and opportunities for differentiation, and evaluate where we sit in comparison to other brands

• Utilise social media analytics tools (i.e. Sprinklr, Sprout Social and Google Analytics) to gather data and insights

• Report on all web traffic through from organic social media, including Instagram Shopping data and Google Analytics traffic

• Provide weekly and monthly reports to the wider team, including a weekly report to the Marketing Leadership Team

• Understand what is needed for effectiveness on organic social media, and feed all learnings and suggestions to the Social Media Manager and other stakeholders

What you’ll need to have:

• The ability to translate data into actionable insights, providing data analysis and reporting

• Confidence to present the interpretations of the data analysed to the wider business with a ‘so what’ stance

• Understanding of social media platforms and their analytics capabilities

• The ability to present data and recommendations clearly

• Understanding of social media reporting tools

• The ability to spot data trends

• A passion for social media and the part it plays in the marketing channel mix

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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