Social Media Executive/Marketing Assistant

Company Overview:

We are a prestigious luxury fitted furniture company specializing in high-end, bespoke furniture solutions for residential clients & UHNWI’s. Our commitment to quality craftsmanship, innovation, and excellence has made us a leader in the luxury interiors market.

We seek a creative, detail-oriented, and driven ‘Social Media Executive/Marketing Assistant’ to join our team to elevate our brand presence across various platforms.

Role Overview:

The ‘Social Media Executive/Marketing Assistant’ will be responsible for managing and executing the company’s social media strategy to promote our luxury fitted furniture products, staff & business and engage with our target audience. They will build a strong, compelling online presence, that conveys deliberate and consistent brand messaging.

This role will involve content creation, social media management, and analytics reporting across various social platforms such as Instagram, Facebook and LinkedIn.

The ideal candidate will have experience in social media marketing, with a passion for interior design and luxury brands. They will possess an eye for aesthetics, be creative, and have a strategic mindset to drive engagement and conversions.

Key Responsibilities:

Content Creation & Management: Develop high-quality, visually compelling content (photos, videos, graphics, captions) for all social media platforms to promote our products and showcase brand values. Produce on-brand imagery and videos that reflect the luxury and craftsmanship of our products.

Social Media Strategy: Assist in developing the social media strategy, and wider marketing plan, ensuring alignment with broader marketing and sales goals. Conduct market analysis on social media, including monitoring competitors and clients to stay updated and recognise emerging trends.

Community Engagement: Build and maintain an engaged social media community by responding to comments, and messages, and engaging with followers.

Campaign Management: Work with an outsourced ‘brand engagement agency’ to plan and execute social media and marketing email campaigns. Analyse campaign performance and make recommendations for improvements.

Analytics & Reporting: Monitor email campaign and social media metrics, track performance, and provide insights to improve engagement, reach, and conversions. Use analytics tools to generate reports for senior management.

Brand Representation: Ensure all social media content reflects the luxury and high-quality image of the brand. Adhere to the company’s tone of voice and maintain consistent messaging across all platforms.

Marketing Collaboration & Coordination: Work closely with the outsourced ‘brand engagement agency’ and sales teams to align all marketing activity.

Graphic Design: Manage and distribute company brochures, including designing new ones and updating existing ones. Create internal and external presentation documents. Design a variety of company materials, e.g. compliment slips, email signatures, business cards, event materials, and new employee welcome packs. Coordinate the printing of various company materials.

Photography & Videography: Capture and edit photos of completed projects, client events, production site and staff. Record and edit videos showcasing completed projects and project-related content from the production site. Both long-form videos and vertical reels, tailored for social media platforms. Take headshots of new team members. Photograph new material samples for marketing and reference purposes.

Digital Media Management: Maintain and organise the digital content folder system, including project photos/videos, sample images, social media content, and marketing materials. Design and update artwork for digital screens across the production site.

Event Organisation: Assist in planning and organising Halstock client events. Design event media, including invitations, welcome boards, menus, and leaflets.

Website Management: Oversee the photography featured on the website, ensuring it is updated with new project photography.

Branding Management: Manage the distribution of company logos, fonts and colours, ensuring consistent branding across digital and printed media. Maintain brand guidelines and ensure adherence to Halstock's branding standards.

Qualifications & Requirements:

Experience:

Proven experience in social media marketing, and content creation preferably in the luxury, interiors, or lifestyle sectors. (Relevant sector desirable but not essential, other experience considered)

Strong knowledge of various social media platforms, including Instagram, Facebook, Pinterest, and LinkedIn.

Familiarity with social media management tools.

Skills:

Creative and visually oriented with a strong understanding of design principles, photography, and video editing tools (e.g. Indesign, Lightroom, Photoshop, Illustrator, DaVinci Resolve, Premiere Pro, Sketch Up, Meta Business Suite)

Excellent written and verbal communication skills, with a flair for crafting engaging captions and storytelling.

Strong organizational skills, with the ability to manage multiple projects simultaneously.

Ability to analyse data and derive actionable insights from social media performance reports.

Personal Attributes:

Passionate about luxury interiors, design, furniture or architecture.

Proactive, creative thinker with a strong attention to detail.

Ability to work independently and as part of a team.

Excellent time management and prioritization skills.

Initiative to take the lead and the drive to make projects happen.

Education:

A degree or relevant experience in Marketing, Communications, Business, or a related field.

Working Environment:

Modern, collaborative office environment with a vibrant diverse team.

Opportunity for professional development and career growth in a growing company and luxury brand.

How to Apply:

Interested candidates are invited to submit their CVs, a cover letter, and a portfolio of recent social media work demonstrating their creativity, engagement strategies, and experience with luxury brands. Applications should be sent to info@halstock.com

We look forward to hearing how your expertise can contribute to the continued success of our luxury brand!