Social Media Manager

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission.

We’ve brought together a world class team from a wide range of industries. And as we’re growing extremely fast, we need brilliant people (like you!) - to join us on our journey and help us deliver our goal.

As the Townhouse business continues to expand across the UK and Internationally we are looking for a Social Media and Community Manager who will play a major role in the ongoing success and growth of the marketing function within Townhouse.

ROLE OVERVIEW:

• Develop and implement a comprehensive social media strategy to boost brand awareness, engagement, and traffic.
• Create and curate high-quality, engaging content for platforms like Instagram, LinkedIn, TikTok, Facebook and more.
• Monitor social media trends and incorporate relevant topics into our content.
• Write, edit, and publish posts that reflect our brand’s voice and style.
• Design visually appealing graphics and videos using tools such as Adobe Creative Suite or Canva.
• Manage the content calendar, ensuring timely delivery of posts.
• Engage with our online community by responding to comments, messages, and mentions promptly and professionally.
• Track and analyse social media metrics to evaluate the success of campaigns and strategies.
• Provide regular reports on social media performance and community engagement.
• Use data-driven insights to optimise content and strategies.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Coordinate with the customer service team to ensure a seamless experience for community members.

ABOUT YOU:

• Experience in social media management and community engagement with a focus on the luxury or beauty industry.
• Proven track record of growing and managing social media accounts and online communities.
• A genuine passion and deep understanding of the beauty and cosmetics industry.
• Knowledge of industry trends and audience preferences.
• Experience in graphic design and video editing.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Bachelor’s degree in Marketing, Communications, or a related field is a bonus.

LOCATION:

Our office is based in Central London and we offer a hybrid working model, based on the requirements of the role.

Employee Benefits at Townhouse:

• Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS.
• Shopping discounts - a range of discounts on some of the largest brands to save you money every day.
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles!
• Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager!
• Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days!
• Employee Discount: 75% discount on treatments
• Interest free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month.
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.