Strategy Analyst

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

JOB PURPOSE

The Strategy Analyst will play a pivotal role in driving research, data analysis, and insights to support strategic decision-making across HYVE Events. This role focuses on identifying opportunities, assessing market dynamics, optimizing marketing performance, and delivering actionable recommendations to senior stakeholders.

A key part of the role includes:

• Creating high-quality, visually compelling board-level presentations for C-level leadership.
• Leveraging data-driven insights to optimize marketing channels, refine customer segmentation, and enhance event and campaign performance.

Key Responsibilities

1. Research & Market Analysis

• Drive research and analyse industry trends, market dynamics, and competitive landscapes to identify opportunities and risks.
• Conduct qualitative research through client and expert interviews to extract valuable insights that inform strategy and marketing decision-making.
• Perform in-depth market research and competitive analysis to identify audience preferences and growth opportunities for events and campaigns.

2. Data Analysis & Insight Generation

• Analyse data from internal and external platforms, interpreting findings to generate actionable insights that drive business and marketing performance.
• Develop and refine customer segmentation models based on demographics, behaviour patterns, and purchasing trends to optimize campaign targeting.
• Forecast trends, demand, and budget allocation to guide resource planning and campaign strategies.
• Design and evaluate A/B tests to improve the performance of marketing content, messaging, creatives, and strategies.

3. Strategic Outputs & Stakeholder Collaboration

• Lead the creation of board-level presentations that clearly communicate strategic recommendations, marketing insights, and data-driven findings.
• Present key insights to senior stakeholders across Strategy, Marketing, Sales, and Finance teams to inform decision-making.
• Partner with the marketing team to align strategy outputs with campaign goals, ensuring actionable insights drive measurable results.

4. Event Performance & Campaign Insights

• Collect, analyse, and interpret event and marketing performance data across platforms (registration tools, CRMs, digital channels, email, social, and paid media).
• Conduct post-event and post-campaign analysis, combining data and survey insights to evaluate event success and identify areas for improvement.
• Track and assess the performance of specific marketing channels (digital, social, email, paid media) to provide optimization recommendations and improve ROI.
• Identify audience and campaign trends, including preferences, timing, and messaging, to guide future marketing strategies.

5. Reporting & Tools Management

• Build and manage dashboards and performance reports that clearly communicate results to stakeholders.
• Utilise tools such as Google Analytics, Adobe Analytics, Tableau, HubSpot, CRM platforms, and social media tools to track key performance metrics.
• Provide ongoing reporting on SEO, PPC, and other marketing campaign performance to identify trends and actionable insights.
• Conduct ad-hoc analysis to address business-critical questions and support agile decision-making.

SKILLS REQUIRED

• Proven experience in strategy, data analysis, or marketing performance analysis roles, ideally within a corporate, events, or marketing environment.
• Strong ability to analyse large data sets and translate findings into actionable insights, particularly for campaign optimization and audience targeting.
• Excellent qualitative research skills, including conducting interviews and synthesising insights.
• Proficiency in analytics tools (e.g., Tableau, Google Analytics, Adobe Analytics, CRM systems, Excel).
• Demonstrable ability to build clear, visually compelling PowerPoint decks for senior leadership and marketing audiences.
• Strong communication and presentation skills, with experience delivering outputs to senior stakeholders.
• Collaborative mindset with experience working cross-functionally with Strategy, Marketing, Sales, and Finance teams.
• 1-2 years of experience in strategy consulting preferred but not required

Personal Attributes

• Curiosity & Proactive Thinking: Demonstrates a natural curiosity and takes initiative to explore new ideas, research methods, and emerging industry trends to stay ahead of the curve.
• Analytical Problem-Solver: A structured and solutions-oriented thinker who thrives in breaking down complex challenges into clear, actionable insights.
• Adaptable & Resilient: Excels in dynamic, fast-paced environments, effectively prioritizing and adjusting to shifting business needs with a calm and flexible approach.