Visual Content Editor

London, England, United Kingdom

11/27/2024

Job Description

At Hearst UK, there’s always more to the story. Join us as our new Visual Content Editor to start the next chapter in your career.

You will work across the brand teams, to lead and execute an engaging moving content strategy for Country Living and House Beautiful. The role covers both editorial and licensing partnership content. Reflecting our cross-platform output, the moving content formats ideated and delivered by the Visual Content Editor will be varied and bespoke for print, web, social, App, YouTube etc. You will be an integral part of the brand content creation teams and will liaise and work closely with the central Video team and the new Social Manager for Homes.

• To be the brand lead overseeing the creation and scheduling of best-in-class static and moving content that drives brand engagement and digital reach of our target audience.
• Generate big, original and exciting ideas for moving content on both Country Living and House Beautiful.
• Lead and execute on conceptualising, planning, storyboarding of moving content.
• Work closely with key stakeholders across the brand teams to ensure that print, digital, event and licensing content is optimised for video.
• Responsible for collating and compiling forecast reports on video trends within the digital landscape that can support brand growth and audience development.
• Responsible for balancing editorial excellence with reach and revenue generation.
• Work closely with the Central video team to ensure briefing and commissioning is on brand and to schedule, and concepts are executed efficiently and on budget.
• Use analytics and scheduling tools and data to adjust, mould and accelerate CL and HB’s video strategy.
• Liaise with agencies and contributors to source appropriate imagery and arrange, where necessary commission person shoots
• All admin associated with role including, budget planning and invoice processing
• Responsible for ensuring all images and rights information is detailed within our censhare or Media OS platform
• Responsible for regularly reporting on content performance on both brands to wider team.
  
  

About You

• A proven track record of excellent idea generation, conceptualising, pitching, storyboarding
• A keen interest in the content areas of Country Living and House Beautiful, including style and interiors, homes and gardens, artisans, nature and wildlife.
• A proven track record of working on video strategy and execution for digital brands. The ability to multi-task, remaining calm and professional under pressure.
• A creative thinker with an eye for style, design and innovative content ideas.
• A strong eye for data and content strategy, comfortable using Google Analytics and other insight tools to inform content and set targets.
• A thorough understanding of social platforms ranging from Facebook and Instagram, to Pinterest and YouTube, and how to use them to grow brand.
• An excellent team player with proven collaboration skills.
• Solid knowledge of Photoshop and social media content creation tools
• Stakeholder relationship management
• Collaboration with wider business areas
• Strategic thinking
• Operational excellence
• Excellent conceptualizing, writing and editing
• Idea generation and creative thinking
• Audience understanding and engagement
• Technical skills (ie analytics)
• Working with data and insight
• Budget management
  
  

What We Offer

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees
• Discounted gym membership
• Healthcare cash plan
• Spend a charity day with your favourite good cause
• Life assurance and pension scheme
• Regular socials and more!
  
  

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.