VP Marketing & Communications

A global financial services provider is seeking a VP Marketing & Comms to design and implement a marketing strategy for the UK and Europe. You’ll work with the wider marketing team based in Asia and be the UK & European point of contact for anything marketing related.

• B2B Financial Services Experience Essential.

Responsibilities

• Create and implement marketing & comms plans for business lines and provide quality marketing solutions to meet different business needs.
• Develop integrated B2B marketing campaigns to drive leads, product and brand awareness. Campaigns may include events, PR, content creation, paid social & producing marketing toolkits to support internally.
• Design a content strategy and editorial calendar to create multifunctional content.
• Drive innovation in marketing techniques and approaches.
• Translate sales objectives into marketing objectives and develop project plans for marketing support.
• Lead cross-functional project management, including communications.
• Identify internal and external resources for strategic account marketing execution.
• Execute marketing programmes on behalf of sales.
• Oversee and manage agency relationships for Europe. Manage assigned marketing budget and ROI. Track campaign and marketing performance.
• Collaborate with the Media & Internal Communications team in Asia and build content for the UK & European market.
• Ensure all brand guidelines and identity are kept across the lines of businesses and touch points.

Requirements

• B2B financial services experience is essential.
• Significant marketing, comms and digital marketing experience with demonstrable evidence of business partnering activities across multiple stakeholders.
• Line management experience
• Experience in digital advertising (programmatic, retargeting, video and social), social content marketing and marketing automation tools (e.g. Pardot), digital tagging and analytics (e.g. Google Analytics, Firebase and/or Google Data Studio).
• Excellent written and verbal communications skills; bilingual with proficiency in English.
• Metric-driven mindset, able to analyse marketing/digital data and derive actionable insights.
• Willingness and flexibility to travel.
• Willingness to learn and grow with the team and the company.
• Ability to speak French would be an advantage.
• UK experience is essential.
• No sponsorship will be given.

£80-90,000 + Bonus + Benefits

3-days in the office

City based offices